-Contractors-
Stop Wasting Ad Spend. Start Growing Smarter.
The Contractors’ Edge Podcast gives you the tips, tools, and tactics you need to dominate your industry.
Get The Business, Marketing, & Industry Solutions You Need
With The Contractor’s Edge
Hosted by Mike Stiers and Anthony Brown, this is where home-service business owners come to learn what it really takes to win. From smarter sales and data-driven marketing to leadership that builds unstoppable teams, each episode drops an Edge of the Week, plus real, in-the-trenches insight you can use right now. Tune in for strategies on helping you close more jobs, building a better culture, and growing your profit year after year.
We’re giving you the edge, now let’s get to work.
- Contractor Review + Referral Hacks With Snoball: Turning Customers Into Your Best Sales Team
If you’re a home service company doing good volume, you already have something most contractors ignore: past customers who should already trust you. If you’re not consistently turning those customers into reviews and referrals, you’re missing revenue that lowers how dependent you have to be on your paid leads budget. In Episode 20, we sit down with Landon Taylor, founder of Snoball, to break down the system that keeps working after the job is done. No relying on “ask when you remember.” No sending one generic text and hoping for an outcome. They created a real follow-up process that helps you stay in touch, get more reviews, generate more referrals, and create repeat business without adding another task to your week. Let's say you do $3M a year at a $10,000 ticket. That’s about 300 customers who already have a relationship with your company. Even 10 referral jobs in a year is $100,000 in added revenue at that ticket size, and those referral jobs are usually the easiest close for your sales team. Landon shares what to send, when to send it, how to avoid triggering negative reviews, and how Snoball handles outreach through text and email with real human follow-up for contractors and home service business owners. Timestamps 01:10 Common problem: no system for reviews and referrals 03:25 Why buying leads keeps getting harder (cost up, quality down) 05:10 Why referral programs fail inside companies 07:05 The sequencing that works: referral first, review second 10:05 How to plant the seed (3 to 4 touches) and why it matters 12:10 Why referrals, reviews, and repeat are one flywheel 14:05 Using Snoball for lifecycle messaging (non-transactional touch points) 16:10 Why human follow-up beats canned automation 23:10 Failure points: overpromise, underdeliver, broken payout trust 25:10 Escalation and triage: turning detractors into advocates 27:15 Unhappy customers are a 5-star opportunity 29:10 Building referral partnerships beyond homeowners 32:10 Keeping partnerships alive: stay top of mind + deliver experience 34:10 Simple 30-day action plan: map the lifecycle + list 6 partners 36:10 Video testimonials: how Snoball captures and edits them Want to fix this in your business? Get more customers from your happy customers through referrals, reviews, reputation assets, and video testimonials. Learn more about Snoball and schedule a free demo: www.snoball.com Contact Landon Taylor: landon@snoball.com LinkedIn: https://www.linkedin.com/in/landonstaylor/ Connect With The Contractors’ Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored by: Will Blake and his team at Perf4rmance.IO Sold the job? Great. Now keep the profit. Per4mance.io is a pay for performance platform that helps you recruit and keep top talent, motivate installation teams, and simplify the whole process with clearer bonuses and less labor chaos. Trusted by 50+ companies and 1,000+ tradesmen in North America. Exclusive Contractors’ Edge offer: book your demo using this link to get 2 free months. Offer ends March 31. Tell Will’s team you heard it on Contractors’ Edge. https://per4mance.io/contractors-edge-demo Greenbaum Stiers Strategic Marketing Group: The all-in-one marketing solution for contractors and business owners looking to create predictable leads and revenue. Learn more about our services and methods at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com
- What Most Basement Waterproofing Contractors Get Wrong With BHA President Sean Worthington
Homeowners are more skeptical than ever, and the competition in the industry keeps growing. Are you a basement waterproofing company still selling like it’s 2005? Or have you adapted to stay at the top of your game? In this episode, we sit down with Sean Worthington, President of the Basement Health Association (BHA) and owner of Worthington Foundation Authority (PA), to unpack what most basement waterproofing and foundation repair contractors get wrong, and what actually builds trust, increases ticket size, and reduces callbacks. Episode Highlights: Why selling “a water problem” is outdated, and the fastest way to lose company credibility. Why homeowner trust breaks down and how contractors accidentally make it worse Why “certified” doesn’t mean what the homeowners think it means How the BHA (Basement Health Association) is raising industry standards through education, relationships, and certification. The difference between BHA regional and micro-regional events (and which one you should attend) Sean’s rapid-fire non-negotiables for inspection, installs, and reducing warranty headaches The single KPI Sean tracks weekly that drives everything downstream If you want higher close rates without offer discounts, less callbacks, and a company differentiators that homeowners can understand, this episode is the play. Timestamps: 03:10 The mindset shift: stop selling to the water, sell to the moisture problem 05:05 What most contractors get wrong about competitors (most are good people) 07:10 What is the Basement Health Association (BHA) and who it’s for 09:10 The 4 engagement levels: membership, certification, events, on-demand education 12:20 How to get real ROI from BHA: relationships, showing up, bringing your team 15:10 Why bringing your team makes implementation easier (sales, production, even finance) 17:40 Where trust breaks down with homeowners today 20:10 “Certified” is getting diluted, why third-party certification matters 22:00 Planting landmines ethically (certs, warranties, and “25 years experience” games) 28:05 How to become a BHA member + membership year timing 36:10 How independents beat PE: community presence + owner face and name 41:10 Install non-negotiables 50:10 Sales discipline without discounting: educate without overwhelming, ask better questions 56:40 Weekly KPI that changes everything 58:10 Where to learn more + how to reach Sean Connect With The Contractors’ Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored by: Will Blake and his team at Perf4rmance.IO Sold the job? Great. Now keep the profit. Per4mance.io is a pay for performance platform that helps you recruit and keep top talent, motivate installation teams, and simplify the whole process with clearer bonuses and less labor chaos. Trusted by 50+ companies and 1,000+ tradesmen in North America. Exclusive Contractors’ Edge offer: book your demo using this link to get 2 free months. Offer ends March 31. Tell Will’s team you heard it on Contractors’ Edge. https://per4mance.io/contractors-edge-demo Greenbaum Stiers Strategic Marketing Group The all-in-one marketing solution for contractors and business owners looking to create predictable growth and revenue. Learn more about our services and methods at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com Connect with todays guest! BHA President, and Owner of Worthington Foundation Authority, Sean Worthington BHA: basementhealth.org LinkedIn: https://www.linkedin.com/in/seanworthington/ Email: sean@worthingtonfa.com
- How To Scale Without More Trucks: Productivity, Labor, and Profit Hacks With Will Blake
An uncomfortable truth? There's no way to "market" your way out of operational chaos. In this episode, Mike Stiers and Anthony Brown sit down with Will Blake, contractor operator and founder of PER4MANCE.IO, to talk about scaling your company without adding trucks, crews, or more production problems. Will breaks down why “sales is for the show, production is for the dough,” and how contractors lose money when marketing spend gets ahead of operations. You will hear real numbers, industry benchmarks, and practical ways to improve your install revenue, gross margin, labor efficiency, and net operating profit. This weeks EDGE: - Why top-line sales is an overrated KPI and where to shift focus - How production efficiency directly changes your marketing percentage - A simple framework for cost per lead, conversion, and installed gross margin - The $120,000/month install crew benchmark (and what it means if you are under it) - Why daily huddles and job photos prevent sloppy production - How pay-for-performance can increase productivity and stabilize labor costs Timestamps: 00:26 Market Trends and Opportunities 02:37 Navigating Cost Challenges in Home Services 08:52 Sales vs. Production: The Core of Business Success 13:30 Optimizing Lead Management for Growth 15:40 Understanding Metrics and KPIs 18:47 The Role of Training and Specialization 22:23 The Importance of Data Tracking 25:08 Understanding Gross Profit and Operational Efficiency 29:16 The Path to Sustainable Growth 32:26 Navigating Business Efficiency and Lead Generation 39:34 Learning from Growth Challenges 48:36 Implementing Performance-Based Pay Systems 58:24 The Importance of Culture in Business Growth Connect With The Contractors’ Edge Hosts: Mike Stiers on LinkedIn: https://www.linkedin.com/in/michaelstiers/ Anthony Brown on LinkedIn: https://www.linkedin.com/in/anthony-brown-419009106/ Podcast Sponsored by: Will Blake and his team at Perf4rmance.IO Sold the job? Great. Now keep the profit. Per4mance.io is a pay for performance platform that helps you recruit and keep top talent, motivate installation teams, and simplify the whole process with clearer bonuses and less labor chaos. Trusted by 50+ companies and 1,000+ tradesmen in North America. Exclusive Contractors’ Edge offer: book your demo using this link to get 2 free months. Offer ends March 31. Tell Will’s team you heard it on Contractors’ Edge. https://per4mance.io/contractors-edge-demo Greenbaum Stiers Strategic Marketing Group The all-in-one marketing solution for contractors and business owners looking to create predictable growth and revenue. Learn more about our services and methods at www.greenbaumstiers.com Visit The Contractors’ Edge Website: www.yourcontractorsedge.com #marketingplan #contractormarketing #Homeservicebusiness #contractorperformancepay
Get The Business, Marketing, & Industry Solutions You Need
Contractor Pro Tip: You can’t fix what you don’t measure.
If you want consistent growth, you have to take control of your numbers. Track your weekly KPIs, cost per lead, lead-to-appointment rate, close rate, and average ticket to see what area needs the most attention. What gets measured gets managed, and what gets managed gets profitable.
The contractors dominating their markets aren’t the ones working harder, they’re the ones making decisions from data.
Meet the Voices Behind The Contractors’ Edge
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Mike Stiers, co-founder and president of Greenbaum Stiers Strategic Marketing Group. I cut my teeth running marketing for The Basement Doctor, then built an agency so contractors wouldn’t have to guess their way through growth. I’m obsessed with clean math and real-world execution: leads that turn into booked appointments, appointments that run, and sales that stick. My why is simple. When a home service company gets its brand, marketing, call center, sales force, and installers working in sync, owners get their time back, teams get stability, and homeowners get problems solved the right way.
Contractor’s Edge matters to me because our industry needs straight talk and field-tested playbooks, not hype. This show is where we translate KPIs into decisions, share what actually works across markets, and bring operators, not theorists, to the mic. If a listener can tighten speed-to-lead today, raise close rate next week, and plan budgets with confidence for next year, we did our job. This podcast is about turning good companies into predictable machines.
I’m Anthony Brown, co-host of The Contractor’s Edge and Senior Business Growth Strategist at Greenbaum Stiers Strategic Marketing Group. This show means a lot to me because it gives me a chance to reach beyond the clients I work with every day and help more contractors take control of their growth. I’ve seen too many great operators spin their wheels, not because they can’t sell or don’t know their trade, but because no one ever taught them how to build a marketing system that actually works. That’s what this podcast is about. It’s built for the people who get their hands dirty and don’t have time for guesswork.
We talk about what really moves the needle, like getting your phone ringing with the right kind of leads, closing more jobs, and turning your marketing from a guessing game into a growth engine. My goal is simple: to help contractors win with clarity, confidence, and a plan that finally makes sense. If it helps you run tighter appointments, close more jobs, or finally take control of your marketing, then we’ve done our job.
Why Listen To Us?
Together, with the help of our expert marketing team, we’ve helped home service companies across the US insert the correct strategies, branding and lead generation tactics to scale their business year over year.
Whether you’re a $2M or $40M company, The Contractors’ Edge Community is for you.
This isn’t just a podcast. It’s conversation powered by industry leaders and trusted partners who understand your business from the inside out. We get your world, and this is the resource you need to win it.
Why KPIs Are the Backbone of Contractor Marketing
Discover the essential KPIs for contractors. Learn how to track, measure, and grow your business with data-driven marketing strategies.
Why AI in Google Search Matters for Contractors
The digital marketing world is changing fast, and if you’re a contractor or home services pro, in 2026, you can’t afford to ignore what’s happening with Google’s AI.
Real-world insights for contractors who want to grow smarter
From the Mic to the Jobsite
Explore practical articles on marketing, sales, leadership, and KPIs: built from real conversations with contractors and industry experts who know what actually works in the field.
Most contractors face the same challenges
Partnering with
Greenbaum Stiers Strategic Marketing,
We’re able to create data-driven marketing strategies designed specifically for contractors. The result? Predictable revenue, stronger lead flow, and a foundation for long-term success.
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